Defy Media
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online (later Alloy Digital), the final company was formed in 2013 by its merger with Break Media.
| Formerly | Alloy Digital |
|---|---|
| Company type | Private |
| Industry | Digital media |
| Predecessors | Break Media Alloy Digital |
| Founded | 1996 |
| Defunct | November 6, 2018 |
| Fate | Dissolved |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | Matt Diamond |
| Products | Digital media, merchandise, broadcasting, advertising media networks, apps |
| Owners | ABS Capital Partners (36%) Lionsgate (19%) Viacom (7%) Wellington Management Company (38%) |
Number of employees | 400 |
| Subsidiaries | The Escapist Smosh Break.com Shockwave.com Clevver Entertainment |
On November 6, 2018, the company ceased operations after its assets were frozen by creditors, leaving channels like Smosh without a company. Several former employees blamed poor financial management, while high overhead from YouTube, legal troubles, overly aggressive expansion, and a shrinking advertising market were also described as contributing factors.
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