The Cultural Creatives

The Cultural Creatives: How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson (born 1942), The authors introduced the term "Cultural Creatives" to describe a large segment in Western society who since about 1985 have developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives. Ray and Anderson claim to have found 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated an additional 80–90 million "Cultural Creatives" exist in Europe as of 2000.