Compare.com
Compare.com (formerly Comparenow.com) is a comparison shopping website for intangible products, most notably car insurance, with headquarters in Richmond, VA. Compare.com was owned by its founding investor, Admiral Group plc, owner of the United Kingdom's first car insurance comparison site.
| Formerly | Comparenow.com |
|---|---|
| Company type | Technology & Insurance |
| Industry | Insurance |
| Founded | 2013 |
| Founder | Andrew Rose |
| Headquarters | Richmond, Virginia, USA |
Key people | Allie Feakins (CEO) |
| Products | Auto Insurance Comparison |
| Parent |
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| Website | https://www.compare.com |
Insurance carriers on the compare.com panel are contractually obligated to honor the rate presented on compare.com's site, as long as the user's information is correctly entered. Compare.com typically charges the auto insurer on a cost-per-sale basis.
On March 27, 2023, Compare.com was acquired by comparison shopping website Insurify. However, its UK original investor retained a minority stake in the company.
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