Caroline Scheufele

Caroline Scheufele (born December 14, 1961) is a German-born Swiss business woman. She is the artistic director and co-president of Chopard, the Swiss-based luxury watches and jewellery manufacturer. She is the daughter of Karl and Karin Scheufele, German entrepreneurs who purchased the company in 1963. During the 1980s, Scheufele expanded the business into the jewelry sector.

Caroline Scheufele
Born
Caroline Scheufele

(1961-12-14) December 14, 1961
Alma materInternational School of Geneva (Ecolint)
OccupationCo-President of Chopard
Parent(s)Karl and Karin Scheufele
RelativesKarl-Friedrich Scheufele

In 1998, Scheufele redesigned the Palme d’Or for the Cannes Film Festival, and made Chopard an official event partner. Under her direction, the brand became one of the first to grow the market in sustainable luxury goods and ethical gold.

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