CR Brands
CR Brands was an American private-label consumer goods company, owned by the Beachwood, Ohio-based Resilience Capital Partners. It was formed in 2006 by Allied Capital through a merger of two of its subsidiaries. CR Brands was headquartered in the Cincinnati area and operated manufacturing facilities in Spartanburg, South Carolina. The company sold products under the Arm & Hammer and OxiClean brand names, which were licensed from Church & Dwight. It entered bankruptcy in March 2023 and went defunct.
| Company type | Private |
|---|---|
| Industry | Consumer goods |
| Predecessor | Redox Brands ChemPro, Inc. |
| Founded | 2006 |
| Founder | Richard Owen |
| Headquarters | , |
Key people | Dan Mickelson, CEO |
| Products | Cleaning products |
| Services | Private label |
| Owner | Resilience Capital Partners |
| Website | CRBrandsInc.com |
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