Borgward Group
Borgward Group AG was a Chinese-German automobile brand established in 2010 with headquarters in Stuttgart, Germany. The company carried the name and logo of the former German brand Borgward. Design and engineering was located in Germany, but the cars were produced in China by Foton Motor.
| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 2010 |
| Defunct | 2022 |
| Fate | bankruptcy |
| Headquarters | former Stuttgart, Germany Headquarters and China Production |
Area served | Germany Mainland China Malaysia Nepal |
Key people | Christian Borgward (Chairman), Ulrich Walker (CEO), Jason Yang |
| Products | Automobiles |
| Total equity | Christian Borgward Karlheinz L. Knöss 23 % Foton Motor Insolvent 67 % UCAR Group |
| Website | www |
Borgward started its business with a fleet of conventional SUVs with sales reaching approx. 75,000 units by January 2018 and has branches in China, Russia, India, Brazil and Mexico. However, the company aspires to become one of the leading electric vehicle manufacturers in the next decade. Full electric models, BXi7 and GT SUV BX6 were officially launched on May 9, 2018, in Beijing, China, and at the Frankfurt Motor Show 2017 presented the Isabella concept, its vision of a full-electric 4-door coupé.