Bixby (software)

Bixby (Korean: 빅스비 RR: bikseubi Korean pronunciation: [bik͈sʰɯbi]) is a virtual assistant developed by Samsung Electronics, launched in 2017 as a replacement of the S Voice assistant. It runs on various Samsung branded appliances, primarily mobile devices but also some refrigerators. The suite includes a voice assistant known as Bixby Voice, as well as contextual search and visual search features including tools like Bixby Vision, an augmented reality camera app, Bixby Text Call, a handsfree call answer feature, and others like Bixby Routines (now named Modes and Routines), and Bixby Home (now replaced by Samsung Free).