Birchbox

Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup or other beauty-related products. The products include skincare items, perfumes, organic-based products, and various other cosmetics.

Birchbox, Inc.
IndustryCosmetics
Founded2010 (2010)
FoundersKatia Beauchamp
Hayley Barna
HeadquartersNew York City, New York, U.S.
Owner
  • Independent (2010–21)
  • FemTec (2021–23)
  • Retention Brands (2023–present)
Websitebirchbox.com

Since 2023, it has been owned by Retention Brands.

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