Beyblade

Beyblade (ベイブレード, Beiburēdo, diminutive Bey, from the diminutive of beigoma) is a line of spinning-top toys originally developed by Takara, first released in Japan in July 1999, along with its debut series. Following Takara's merger with Tomy in 2006, Beyblades are now developed by Takara Tomy. Various toy companies around the world have licensed Beyblade toys for their own regions, including Hasbro in most Western countries, Sonokong in South Korea, and Takara Tomy for most Eastern countries.

Both the toys and their names were inspired by the beigoma, a traditional Japanese spinning top. The concept is similar to Battling Tops, another spinning top game developed in 1968. The toy line was introduced with an accompanying manga series of the same name in 1999. In 2002, Hasbro began to sell Beyblade toys internationally (under license from Takara) along with a coordinated country-by-country release of localized versions of the TV series. On July 12, 2008, Takara Tomy released Metal Fight: Beyblade, the second iteration of the toy. The third iteration, titled Beyblade Burst, was released by Takara Tomy on July 18, 2015. The fourth iteration of the toyline, Beyblade X, was released on July 15, 2023.