Bally Technologies

Bally Technologies, Inc. is an American manufacturer of slot machines and other gambling technology based in Enterprise, Nevada. It is owned by Light & Wonder.

Bally Technologies Inc.
FormerlyAdvanced Patent Technology
Alliance Gaming
Company typeDivision
IndustryCasino games
Accounting systems
Founded1968
Headquarters,
USA
Key people
Richard Haddrill
(CEO)
David Robbins
(Chairman)
ProductsVideo slot machines
Reel Slot machines
Casino Management systems
Deck Mate
Revenue $997 million USD (2013)
Total assets
  • US$ 979.265 million (2013)
  • US$ 970.467 million (2012)
ParentLight & Wonder

The company was founded in 1968 as Advanced Patent Technology. It eventually changed its name to Alliance Gaming and in 1996 acquired Bally Gaming International, a former division of Bally Manufacturing. In 2006, the entire company adopted the Bally name.

Scientific Games (now Light & Wonder) acquired the company in 2014. Today, Bally constitutes one of the three brands of Light & Wonder, along with WMS and Shuffle Master.

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