BT Consumer

BT Consumer is the main retail division of United Kingdom telecommunications company BT Group that provides fixed-line, mobile, broadband and digital television to consumers in the UK. It buys access to some of these services from BT's other divisions: Openreach and EE. It is the largest consumer fixed-line and broadband ISP in the UK.

It was established alongside BT Business (now combined with BT Enterprise) following a two-way split from the former division, BT Retail in 2013 to allow BT to "better serve its customers and focus even more on delivering its strategic priorities". It took on the consumer operations of BT Retail that involved BT Consumer together with BT Wi-fi (part of BT Enterprises) and the consumer part of BT Ireland. It retained its name following BT's new organisational structure that took effect in April 2016 after its acquisition of EE, with no changes made to the division. On 28 July 2017, BT announced organisational changes to "simplify its operating model, strengthen accountabilities and accelerate its transformation" and involves bringing together its BT Consumer and EE divisions into a new unified BT Consumer division that will operate across three brands – BT, EE and Plusnet. It will take effect from 1 April 2018.