Aussie (shampoo)

Aussie is an American toiletries brand. Its products are focused on hair care, such as shampoos, conditioners, hair serums, gels, and sprays. While its logo (along with a former advertisement mascot) is a kangaroo, and slogan is "Add some Roo to Your Do!", along with earlier advertisements having the voiceover of an Australian woman, the brand is not Australian owned, made, nor conducts research & development in Australia. The products are manufactured in Europe and the United States by Procter & Gamble, an American company. The brand and initial product was created by American businessperson Thomas Redmond in the late 1970s.

The Aussie brand portfolio includes hair products for straight, wavy, and curly hair to fix problems such as frizz, dryness, flat hair, and damaged hair.

The brand, as it relates to hair care, is unknown in Australia and is not available in that country. It is focused on the United Kingdom and American markets.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.