Arthur Nielsen

Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.

Arthur Nielsen
Born
Arthur Charles Nielsen

(1897-09-05)September 5, 1897
DiedJune 1, 1980(1980-06-01) (aged 82)
Chicago, Illinois
NationalityAmerican
Alma materUniversity of Wisconsin–Madison
Occupationelectrical engineer
Known forFounding A.C. Nielsen Company and starting Nielsen ratings
SpouseGertrude Nielsen
ChildrenArthur Nielsen Jr.
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