Apple Industrial Design Group

The Apple Industrial Design Group is the industrial design department within Apple Inc. responsible for crafting the physical appearance of all Apple products. The group was established so that Apple could design more products in-house, rather than relying on external design firms. Steve Jobs wanted to be a part of the design process more than was practical to do when utilizing external design agencies, and the in-house design group allowed for changes to be made more efficiently - all while making it easier to maintain the secrecy of upcoming projects.