Alexa Internet
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
Alexa homepage after May 1, 2022 | |
Type of site | Web traffic and ranking |
|---|---|
| Available in | English |
| Headquarters | San Francisco, California, United States |
| Owner | Amazon |
| Created by | Brewster Kahle, Bruce Gilliat |
| President | Andrew Ramm |
| Key people | Andrew Ramm (president and GM) Dave Sherfese (vice president) |
| Industry | Web traffic |
| Products | Alexa Web Search (discontinued 2008) Alexa toolbar |
| URL | alexa |
| Registration | Optional |
| Launched | April 1, 1996 |
| Current status | Discontinued (as of May 1, 2022) |
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month.
In December 2021, Amazon announced that it would be shutting down its Alexa Internet subsidiary. The service was then discontinued on May 1, 2022.
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