Dixons Retail
Dixons Retail plc was one of the largest consumer electronics retailers in Europe, which merged with Carphone Warehouse in 2014 to create Dixons Carphone. In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow.
| Company type | Public limited company |
|---|---|
| Many brands including Dixons | |
| Industry | Retail |
| Founded | October 1937 |
| Defunct | 6 August 2014 |
| Fate | Merged with Carphone Warehouse |
| Successor | Dixons Carphone (now Currys) |
| Headquarters | Acton, London, before which Hemel Hempstead (from 1993) |
Key people | Lord Kalms (Life President) John Allan (Chairman) Sebastian James (CEO from 2012) |
| Products | Brown goods White goods Telecommunications Information Technology Cameras Consumer Electronics |
| Revenue | £8.213 billion (2013) |
| £136.0 million (2013) | |
| £168.1 million (2013) | |
Number of employees | 33,000 (2014) |
At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe. Its Nordic and central European business was operated under the Elkjøp umbrella, and it also operated Kotsovolos in Greece. The company was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index.
The company, formerly known as Dixons Group plc and later DSG International plc, specialised in selling mass market technology consumer electronics products, audio video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and related financial and after-sales services such as extended service agreements, product set-up and installation, and repairs.