A Choice Not an Echo

A Choice Not an Echo is a non-fiction book self-published in 1964 by movement conservative activist Phyllis Schlafly. It was the first of Schlafly's 19 authored texts, and sold 3 million copies, granting her national attention as a conservative activist. Schlafly mainly published this book in support of Arizona Senator Barry Goldwater, hoping to help him triumph in the California primary, thus granting him the ability to be nominated for president. Schlafly's secondary motivation behind the publishing of A Choice Not an Echo was to break control of the "Eastern Establishment" over the Republican Party. In other words, this book served as an exposition of the covert influence that "kingmakers" had on Republican primary nominations.