Service mark symbol

The service mark symbol ℠ (the letters ⟨SM⟩ in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority. Upon successful registration, registered services are marked with the same symbol as is used for registered trademarks, the registered trademark symbol ®. The proper manner to display the symbol is immediately following the service name, in superscript style.