The Google Interactive Media Ads (IMA) SDK enables publishers to display linear, non-linear, and companion ads in interactive media content such as videos and games.
The Google Interactive Media Ads (IMA) SDK enables publishers to display linear, non-linear, and companion ads in interactive media content such as videos and games.
Publishers can use the IMA SDK to request and display ads served by DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server. Common scenarios for using the IMA SDK include displaying pre-rolls or overlays in video content.
The IMA SDKs expose a set of APIs that allow developers to make ad requests to the DFP or AdSense networks, interpret the ad response, and report metrics back to the ad server.
The IMA SDK Developer Guides explain how to use this SDK to display interactive media ads within video content players. Common scenarios for using the IMA SDK include displaying pre-rolls and overlays in video content. Depending on which SDK you are using (IMA Flash SDK, IMA HTML5 SDK, IMA iOS SDK, IMA Android SDK), a basic understanding of one of the following is assumed:
- ActionScript 3
- JavaScript
- Objective-C
- Java
Reference: https://developers.google.com/interactive-media-ads/
