Personalized micro-location based notifications and interaction.
An Estimote Beacon is a small, wireless device, sometimes also called a 'mote'. When placed in a physical space, it broadcasts tiny radio signals to smart devices.
Think about it as a very small lighthouse. Smartphones that are in range are able to 'hear' these signals and estimate their location very precisely, as well as communicate with the beacon to exchange data and information.
Each tiny Beacon has a built-in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is covered with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass.
When installed, the Beacons begin transmit 2.4 GHz Bluetooth® signals, similar to those of your home WiFi. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away.
