Firebase Audience with time events criteria

Question

I would like to define an audience in Firebase based on last time an event was fired. For example, I would like to reengage users who did not open the app (event: app_open) last 30 days.

I've been trying to define an audience based on this criteria with no success.

Any help would be appreciated

Are you trying to do this in the Firebase Notifications panel? If so, what is giving you problems? — Frank van Puffelen, Jul 29 '16 at 14:07
Yes, I went to Analytics > Audiences and created a new one called "Inactive users". I select "app_open" event, but I don't see anything to filter based on where was the last time it was registered — Daniel Albert, Jul 29 '16 at 17:02

score 1 · Answer 1 · answered Aug 01 '16 at 18:09

1

There is no way to do that as of now. However if you export to BigQuery you could define the audience here (and end-up with a list of player in that audience). If you wanted to target them with notification it would require you to store somewhere in your server the list of GCM token (for iOS/Android) and then handle the communication with GCM servers to send the push. It's not ideal, but as of today it's the only solution I know about.

answered Aug 01 '16 at 18:09

Sistr

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Yes, I was trying to avoid using an external process to do this. Hope someone in Firebase team read this and add this to their roadmap :) – Daniel Albert Aug 02 '16 at 16:11
Does anyone know whether it is now possible to do it in the firebase notifications panel ? Or it may be possible to define a time frame (for instance last 7 days) when we define an audience in firebase analytics ? I cannot find it... – Alex9494 May 04 '17 at 00:45
3

@Alex9494 Still not possible. However now you can use User Property when targetting users in Firebase Notifications (link to the doc https://support.google.com/firebase/answer/6394759#segments ) If you have a user property which is, for instance, last logging timestamp (epoch format), you can easily send a push to every user that have that user property lower than "now-3days in ms". – Sistr May 08 '17 at 10:05
Great idea :) Thank you ! – Alex9494 May 08 '17 at 13:00
@Sistr How is that done in the Console? When creating an audience you can just do some property like "last_opened" but can't compare it to now() or some other function. You can only enter some value...would appreciate any advice thanks! – zngb Apr 02 '18 at 21:41

score 1 · Answer 2 · answered Nov 29 '19 at 14:44

Background

Earlier, one of the biggest limitations was that, once a user was placed into an audience, they could never leave. But that has changed with the new dynamic audience features that were announced at the Firebase Summit in October 2018. With dynamic audiences, users will join an audience when they meet the criteria for it, but also leave that audience when they no longer belong to the audience using a feature called 'Membership Duration'.

Feature

Here's how Membership Duration works: Your app will continually evaluating whether or not your users belong to each one of these audiences that you've defined, and is "renewing" your user to audiences that they've qualified for. What this duration field will do is look at a user's last "I've qualified for an audience" time and remove them from the audience if that time was longer than the current membership duration.

Solution

In your case, you just need to add a Membership Duration of 30 days to the audience with app_open event to get the required audience.

Please note that audience populating starts only after a custom audience is created and doesn't use previous data.

Firebase Audience with time events criteria

2 Answers2