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Is there a standard/convention regarding the letter case of IDFA (Identifier for Advertising) and GAID (Google Advertising ID)?

I couldn't find anything conclusive about this. Links to relevant documents will be appreciated.

Eyal Schneider
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4 Answers4

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It seems from the examples in Advertising ID Documentation that GAID is stored lowercase, the last example also shows a wrapper class which might mean you don't have to worry about this.

With regards to the Apple version I could not see any examples in their own documentation, but the example shown on Possible Mobile's article on Unique Identifiers shows it in Uppercase. I don't know the site to say whether thats actually a reliable source. Like Android, Apple has some wrapper classes which seem to provide the ID to you so you again might not need to worry about formatting.

Nick Cardoso
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From what I've seen, IDFA is uppercase and GAID is lower case. Sorry, no links.

Joe Abrams
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From what I have seen IDFA is always in Upper case and GAID is in small case

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They are not case sensitive and any company who treats them as such is doomed to have a terrible time. UUIDs are numbers, no more no less.

You cannot deduce the OS from the cased-ness of the IFA. Think about it... this would mean there can only ever be two mobile device operating systems ever.

James
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