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I went through Windows Store App and distribution models. I want to distribute my application privately (not want to publish it in store). But Sideloading does not seems to be option either as it is very expensive ($3000). Is there a license or way for this?

Windows Phone Store seems to hiding app from store listing. Is that available for Store Apps?

Thanks in Advance

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You have two options:

  1. Use Windows Side-loading though volume license agreements (then sideloading only costs you $100 for unlimited devices - see : http://microsoft-news.com/you-can-buy-windows-8-1-enterprise-sideloading-rights-for-an-unlimited-number-of-devices-for-100/)

  2. Run perpetual beta, whereby you invite users to "test" or use your application in the app store (but it is hidden).

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Anthony Horne
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  • I've heard there is a limit to the number of beta users allowed. Is this true? – Playforward Aug 10 '15 at 21:05
  • According to https://msdn.microsoft.com/en-us/library/windows/apps/jj215598(v=vs.105).aspx - essentially as many users as you can send out links / emails. Same as http://stackoverflow.com/a/26665051/1662973 for Google. Don't know about IOS - as I am yet to deploy. – Anthony Horne Aug 10 '15 at 21:11
  • I've done the iOS distribution for both Beta testing and Enterprise Distribution but I'm running in to issues signing for Enterprise Distribution on the Surface finding out the best way to do it. – Playforward Aug 11 '15 at 01:03