Do I need the $99 Apple Developer Account in order for my app to avoid the "[this application] can’t be opened because it is from an unidentified developer" warning, or can I avoid that warning with the free Developer Account? I know my customers can avoid that warning by changing their Gatekeeper settings, but I'm asking how I can make it so my app won't require my customers to do that.
Do I need a $99 Apple Developer Account to avoid the "[this application] is an application downloaded from the Internet. Are you sure you want to open it?" warning? Will a Developer Account even help me avoid that warning, or is that warning always there for non-App-Store apps?
I know I need the $99 account to submit apps to the Mac App Store, but I'm not sure if I want to go that direction yet.