When I create an appx app with VS2013 for Windows Phone, the AppxManifest.xml contains the following two entries:
<Identity Name="Something.Arbitrary" Publisher="CN=GUID-GUID-GUID" Version="1.0.0.0" />
<mp:PhoneIdentity PhoneProductId="5fbbac69-e356-41ee-af0d-0aab0eb96d7c" PhonePublisherId="00000000-0000-0000-0000-000000000000" />
What is the difference between the two Identity Name and PhoneIdentity values?