Typical Wi-Fi devices extend their signal up to 100 meters. Source
However the biggest of horror of Wi-Fi is Line of Sight (LOS) which may drop your range dramatically.
That's because Wi-Fi signals at 2.4GHz or 5GHz frequencies. These are easily disrupted by interfering obstacles such as furniture, walls or even mirrors (whose metallic layer reflects the signal) or even water that absorbs the waves. If the app is to be used mostly outside, such obstacle count is supposedly greatly decreased.
Extra:
Wi-Fi signal strength is influenced by a factor called attenuation. Here's a Cool Table displaying the materials influence on the signal.
You might also want to keep in mind that Android Wi-Fi P2P (Wi-Fi direct) is available only since API 14 (4.0 ICS).
Though Samsung allowed using the Wi-Fi Direct ability to connect to devices since API 9 (2.3 Gingerbread).
Anyhow you might want to think if users are "there yet", to be using this standard.
I also liked this Video comparing Galaxy S3 and iPhone 5 connectivity to a GoPro Hero 3 Camera. The maximum range he reached was 100 yards (~90 meters) with perfect LOS.
EDIT:
Antenna-Theory a website dedicated completely to antenna's states that:
Wi-Fi Antenna Efficiencies for handheld mobile devices are typically
on the order of -6 dB to -2 dB
While various online sources note that average laptop antenna efficiency is from -3dB to 3dB, which is not that much different from the cell phone.
You can't really figure out the actual numbers as it all really depends on the surroundings, the target's antenna and the users antenna.
Still phones tend to have lower range than that of the laptops and it's probably between 50-80 meters in clear sight.
Sorry but I can't provide more accurate information as i'm no physicist or a technician, and what you're asking for is pretty abstract :)