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I have tried to mark up the kind of information you'd offer when you're selling a premium wine, here's what it looks like: http://www.google.com/webmasters/tools/richsnippets?url=dekoninck.co.uk%2Fwine.html.

The Rich Snippets Tools is showing "Warning: Incomplete microdata with schema.org., and I can't work out what's missing.

Also, I'd love recommendations on

  • the best way to mark up grape variety; currently done via additionalType
  • the best way to mark up region; currently done via additionalType
  • the best way to mark up producer; currently done via manufacturer which feels clunky
  • the best way to specify vintage; currently done via releaseDate which feels clunky
  • the best way to specify offering storage for wine; currently done via businessFunction http://purl.org/goodrelations/v1#Maintain
  • how I can specify VAT/tax in pricing, for storage, wine price and delivery price.
iwein
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    http://meta.stackexchange.com/questions/125997/something-on-my-web-site-doesnt-work-can-i-just-paste-a-link-to-it/126000#126000 – Joe Feb 20 '13 at 16:46
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    Please post specific questions - _one_ specific question per question - with specific data incorporated into your post (ie, the part of the code that doesn't work). – Joe Feb 20 '13 at 16:47
  • Will do next time, thanks for the pointer. I'm new here and can now see one question per question makes more sense. – iwein Feb 21 '13 at 14:54

1 Answers1

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I've worked out what the warning means. It appears that the rich snippets testing tool no longer accepts Offer to be nested within Product.

Before I had 

<div itemscope itemtype="http://schema.org/Product">
... details
    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        ... details
    </div>
</div>

The fix (at least to make the warning disappear) is to move Product outside of Product:

<div itemscope itemtype="http://schema.org/Product">
... details
</div>
<div itemscope itemtype="http://schema.org/Offer">
    ... details
</div>

Does this look right?

iwein
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  • Also, I missed the `itemprop="valueAddedTaxIncluded"` when I posted the question; that's the obvious way to add the tax/VAT information. – iwein Feb 21 '13 at 14:53