We have text data in a column named title like below
"id":"S-1-98-13474422323-33566802","name":"uid=Xzdpr0,ou=people,dc=vm,dc=com","shortName":"XZDPR0","displayName":"Jund Lee","emailAddress":"jund.lee@bm.com","title":"Leading Product Investor"
Need to extract just the display name (Jund lee in this example) from the above text data in hive, I have tried using substring function but don't seem to work,Please help